Background.

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United Toolers of Illinois (UTI) is a well-established manufacturing company specializing in custom tooling and machining services, boasting 15 years of experience in the industry.

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The Problem.

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UTI struggled to showcase its capabilities in the evolving digital landscape. Their outdated website lacked tracking and analytics, and their social media presence was minimal. Without a cohesive digital strategy, UTI was unable to effectively communicate their brand’s value to potential clients and partners.

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Square Waves' strategic solution.

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To modernize UTI’s digital presence, Square Waves delivered a multifaceted strategy:

• Website Overhaul.
  We designed and launched a new, SEO-optimized website on Webflow that not only showcased UTI’s capabilities but also included robust tracking and analytics to measure online performance. The site featured compelling, brand-focused copy and intuitive navigation to engage visitors effectively.
• Logo Design.
  Square Waves crafted a fresh, modern logo that reflected UTI’s brand identity. This logo was incorporated across their website, marketing materials, and trade show booth design, creating a unified and professional look.
• Social Media Strategy.
  To establish UTI’s presence on LinkedIn, we created a company page and curated an educational, engaging content calendar. Posts were made multiple times per week, highlighting UTI’s attendance at trade shows, promoting their products, and providing educational insights tailored to their audience. This approach quickly gained traction, boosting engagement and follower growth.
• High-Quality Content Creation.
  Each month, we conducted on-site shoots to capture high-quality photos and videos of UTI’s team and their custom feeders. These visuals showcased UTI’s craftsmanship, innovation, and team culture, providing engaging content for their social media and website.

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Results.

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The partnership between UTI and Square Waves delivered measurable success:

• A modern website with zero downtime that now tracks and showcases UTI’s capabilities effectively.
• A professionally designed logo that strengthened UTI’s brand consistency across platforms and trade events.
• A rapidly growing LinkedIn presence with increased engagement and followers, solidifying UTI’s position in the manufacturing industry.
• Monthly visual content that has elevated UTI’s storytelling, improving their ability to connect with clients and prospects.

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Ongoing partnership.

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Square Waves continues to support UTI by managing their digital presence, producing monthly content, and refining their online strategy. Together, we ensure UTI stays competitive and forward-thinking in a constantly evolving industry.

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Check out UTI's fresh new website here.

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