We successfully ran two large promotional campaigns, distributing over 20,000 unique barcodes per campaign in a creative and customized way. These campaigns assigned barcodes to recipients and included rich media files with interactive, branded coupon designs, providing a seamless and engaging user experience.

Objective

The goal was to create a strong email campaign system where recipients could easily redeem personalized barcodes. This required:

• Developing a solution for unique barcode generation and management.
• Custom-coding the barcode delivery to enhance branding and user interaction.
• Setting up a custom domain for secure, branded links.
• Delivering detailed usage reports to track campaign performance.

The Process

1. Dynamic Barcode Integration
   • Custom Handling: We developed a scalable system to generate and distribute unique barcodes for each recipient. These barcodes were embedded directly into personalized HTML coupon designs.
   • Custom Code: Barcodes were dynamically appended and displayed in real-time using custom-coded solutions, ensuring a seamless experience.

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2. Hosting and Media Display

1. Custom-Designed Coupons: We used a tailored HTML template to host and display interactive coupon designs. These included:
   • Campaign-specific images.
   • Logos and branding elements.
   • Messaging tailored to the promotion.
2. Responsive Design: The coupon layouts were optimized for both desktop and mobile users, ensuring accessibility and ease of use.

3. Custom Domain Integration

1. To align with the client’s branding and enhance link trustworthiness:
   • A record was added to the DNS for the domain
   • The domain was pointed to the custom service for hosting campaign assets and personalized barcodes.
   • This ensured all campaign links were branded and secure, improving click-through rates and customer trust.

4. Dynamic Barcode Redemption

1. When recipients clicked “Redeem,” they were directed to a personalized coupon containing a unique barcode.
2. Each barcode was securely and dynamically assigned in real time to the user, ensuring it was unique and preventing misuse.

5. Detailed Reporting

1. Delivered comprehensive reporting on barcode usage, including:
   • Total number of redeemed codes.
   • Time-stamped data for each redemption.
   • Insights into user engagement and campaign performance.

Results

Key Metrics

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• Over 40,000 unique barcodes successfully distributed across two campaigns.
• 100% functionality and zero redundancy in barcode generation and assignment.
• Improved email engagement rates due to branded and interactive email design.
• Provided actionable insights for future campaigns with in-depth analytics on barcode redemption.

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Added Value

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• Enhanced branding and user trust with a custom domain and personalized coupon design.
• Scaled the project by integrating advanced custom-coded solutions to handle high-volume campaigns.
• Delivered a responsive and seamless user experience on all devices.

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Key Takeaways

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This project showcases our expertise in managing large-scale promotional campaigns with advanced customization. By combining technical proficiency with branding, we delivered a scalable and visually engaging campaign, setting a new benchmark for personalized email promotions.

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