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Overview.

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Lavoro Services, a premier provider of union labor and final construction cleaning, aimed to solidify its status as the go-to source for top-tier union laborers. Recognizing the need for a stronger brand presence, Lavoro partnered with Square Waves for a comprehensive brand and digital overhaul.

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Situation before Square Waves.

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Before our collaboration, Lavoro faced challenges with undefined brand guidelines, lack of impactful marketing materials for sales, and an outdated website. This lack of a cohesive brand identity made it difficult for Lavoro to differentiate itself in a competitive market.

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The challenge.

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In a sector dominated by established competitors, standing out was paramount. Square Waves was tasked with reimagining Lavoro's brand and digital strategy to carve a unique position in the market.

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Initiating the partnership.

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Collaborative brainstorming sessions with Lavoro's key stakeholders allowed Square Waves to craft a tailored digital and brand strategy. With a clear plan in place, we moved forward with the implementation phase, committed to transforming Lavoro's brand identity.

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Rebranding Lavoro.

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Our journey began with the creation of a new logo that reflects Lavoro's modern and professional ethos. This logo was the cornerstone of our rebranding efforts, symbolizing Lavoro's commitment to quality and innovation in the construction industry.

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New material.

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Once the brand guidelines were established and approved. Our team designed and ordered new Hard Hats, Vests and more.

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Photoshoot.

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Once Lavoro had a fresh brand and new uniforms, we wanted to capture the team in action so we could utilize custom assets for their Website, and new marketing material.

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Outcome.

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Following the launch of Lavoro Services' refreshed brand identity and redesigned website, the company experienced a significant transformation in its market presence. Key outcomes included:

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• Increased Visibility: Lavoro's new, modern logo and cohesive brand guidelines significantly improved its visibility across digital and traditional marketing channels, making the brand more recognizable to its target audience.
• Enhanced Sales Materials: The development of professional, branded marketing materials empowered Lavoro's sales team, resulting in a 25% increase in sales leads within the first six months post-launch.
• Website Engagement: The redesigned website, optimized for user experience and lead generation, saw a 40% increase in traffic and a 30% uptick in direct inquiries from potential clients seeking union labor and cleaning services.
• Competitive Differentiation: The modern approach and clear messaging established through the rebranding effort effectively distinguished Lavoro Services in a crowded marketplace, positioning it as a leader in providing quality union labor.

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This transformative partnership between Lavoro Services and Square Waves not only revitalized Lavoro's brand but also tangibly advanced its position in the industry, demonstrating the power of strategic branding and digital presence in achieving business growth.

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Continued partnership.

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As we continue to support Lavoro, our team is focused on enhancing the sales teams efforts by continually building essential sales collateral and messaging.

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Services provided.

• Strategy
• Branding (logo design and messaging)
• Photo & Videograph
• Sales Presentation(s)
• Email Campaigns (design and deployment)
• Website Re-design

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Check out the fresh new website here.

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