Background.

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Adamson Plumbing, a cornerstone in Chicago's construction landscape, recognized the need to modernize their digital presence to remain competitive in a saturated market. Having never partnered with a digital agency before, they sought to elevate their brand credibility, improve SEO performance, and enhance their social media visibility.

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The problem.

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Adamson faced challenges with outdated branding and an underperforming website, which resulted in low brand awareness and poor SEO performance. Without the internal resources or a clear direction, they struggled to revamp their digital presence.

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Square Waves' strategic solution.

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Square Waves stepped in as a trusted partner, first learning about Adamson’s unique business and goals through strategic workshops. We conducted extensive keyword research and employed SEO best practices to ensure an optimized digital presence. 

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Our solution included:

• Website Redesign: We built a modern, 10-page website that reflected Adamson's brand values of craftsmanship, safety, and professionalism while improving SEO functionality.

• Ongoing Social Media Management: We managed their social media accounts to drive engagement and bolster brand awareness.

• SEO Strategy & Performance Monitoring: We implemented keyword research and strategic design to improve search rankings and increase traffic.

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Execution and impact.

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The newly launched website and social media strategy produced tangible results:

• 200% Increase in Website Traffic: Enhanced SEO efforts significantly boosted organic site visits.

• Improved Brand Credibility: Adamson's updated digital presence helped them stand out in the competitive Chicago plumbing market.

• Engagement Growth: Ongoing social media management increased client engagement and strengthened their industry reputation.

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Ongoing partnership for continued success.

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Square Waves continues to support Adamson Plumbing as their outsourced digital marketing partner, ensuring long-term success through continuous performance monitoring, content creation, and strategic updates.

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Check out the new website here.