Background.
Infinity Diagnostics builds labs within private practices across the U.S., enabling these practices to generate additional revenue streams.
The Problem.
Infinity relied heavily on in-person lunch meetings with doctors to drive business, which was not scalable due to high costs. They needed an automated, scalable solution to drive meetings without relying on these lunch-ins.
Square Waves' Strategic Solution.
We conducted workshops to identify their ideal client profile (ICP) and targeted 2,000 leads. Using Lemlist for LinkedIn and email campaigns, personalized videos via SendSpark, and scalable email infrastructure, we automated and launched targeted outbound campaigns.
