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Background.

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LSC Demo is a union demolition contractor known for delivering clean, efficient job sites with a sharp focus on safety and accountability. Trusted by developers, general contractors, and property managers, their team is called in when it’s time to tear down and build up—fast, safely, and by the book.

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When they approached Square Waves, LSC was ready to level up their branding and digital presence. Their work spoke for itself—but their materials didn’t. Our mission was clear: build a brand identity and marketing system as tough, polished, and professional as the work they do on site.

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The problem.

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1. Outdated Visual Identity

• Their logo and branding lacked cohesion and didn’t match the grit or precision of their work.
• No defined brand guidelines made it hard to scale across physical and digital assets.
• Existing materials (hard hats, brochures, etc.) felt generic and forgettable.

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2. Lack of Marketing Infrastructure

• LSC had no modern website, making it difficult to communicate their services clearly or convert leads.
• They lacked a consistent system for sales materials to support bidding and business development.
• Needed a physical brand presence that would translate seamlessly from job site to office meeting.

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Square Waves’ strategic solution.

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We tackled this project in four parts: brand identity design, hard hat rollout, a new website, and brochure development—each strategically built to raise visibility, build trust, and support LSC’s no-BS approach.

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Brand Identity & Logo Design
We developed a bold, modern logo that reflects LSC’s clean, efficient work and union-built pride. The design was tested across multiple use cases—embroidery, web, print—and paired with a wider visual identity system: color palette, typography, tone, and usage guidelines.

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Hard Hat Design & Fulfillment
Bringing the brand to the field, we designed and fulfilled custom hard hats that meet safety specs and look sharp on-site. The result: branding that doesn’t just live on paper, but works where they do.

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Website Design & Build
We built a modern, mobile-optimized website with a clear structure focused on LSC’s core services: interior demo, exterior demo, clean handoffs, and union labor. Every element—from copy to layout—was designed for credibility and conversion, catering to time-strapped GCs and PMs.

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Sales Brochure Development
To support in-person meetings, bids, and cold outreach, we created a high-impact brochure echoing the new brand system. It highlights key differentiators like union crews, spotless cleanups, and full-service demo—all while looking slick and professional.

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Results & execution.

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• Stronger Brand Recognition: A consistent visual identity that builds trust and commands attention—on job sites, in meetings, and online.
• Job Site Visibility: Hard hats and gear that proudly reflect the brand while meeting all field requirements.
• Digital Credibility: A fast, clean website that converts and educates, cutting through the clutter.
• Sales Enablement: Brochures and print assets that give business development teams the tools they need to win bids.

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“You made us look like a million bucks. The brand feels like us—and we’re proud to show it off.”
—LSC Demo Team

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Conclusion.
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From the field to the front office, this wasn’t just a rebrand—it was a full identity upgrade. Square Waves helped LSC Demo align their visual presence with their core values: precision, professionalism, and union pride. Now, every touchpoint reflects the strength of the team behind it—and they’re ready to go even bigger.

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Check out LSC Demo's fresh new website here.

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