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behind the
madness

est. 2021

Our story

Square Waves didn’t start in some fancy office.
It started in a garage, mid-pandemic, where Ray and Dom ditched their corporate jobs to build something real. Fueled by ambition and execution, they threw themselves into cold calls, caffeine, and figuring it out fast.

From that garage, we’ve grown into a lean, high-performing team helping modernize overlooked industries—like manufacturing, construction, commercial real estate, and professional services. We bring structure to chaos, digitize operations, and drive measurable growth through marketing, technology, and AI.

Our edge? We don’t operate like the big agencies—and we don’t want to. We move faster. Think sharper. And deliver execution that actually works.

We’ve come a long way since that garage, but the best part? We’re just getting started.

core
Values

What we live and breathe by

Accountability
Take ownership no matter what
We value accountability. Each of us is responsible for seeing our tasks and projects through to completion, no matter the challenges that arise.
Curiosity
Ask the right questions
Critical thinking is essential. We don’t just accept things at face value; we dig deeper to ensure we are solving the right problems. It’s not about doing the task, but making sure it’s the right task.
Play
Have fun with it
Critical thinking doesn't have to be critically boring. In fact, the best critical thinking is high-level play. Our team thrives on passing, catching and running with ideas to the finish line.
Execution
Deliver beyond expectations
Excellence is in our DNA. We don’t aim to meet expectations; we aim to exceed them. Whether for clients or internal projects, we go above and beyond to create lasting impact.

The
team

Ray Coklan
Co Founder - Operations & Delivery
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Ray’s love for technology started early—at 14, he needed a website for his first business, so he built one himself, unknowingly kicking off a lifelong obsession with solving tech problems (and fixing everyone else’s along the way). Before co-founding Square Waves, Ray worked on ERP systems for the agribusiness sector, streamlining everything from real-time pricing and contract management to logistics and payments. He also connected the dots—literally—by developing APIs to ensure seamless integration between mobile apps and ERP systems. If you’ve heard of OnlyFans, Ray had a hand in building its merch shop, site, mobile, and TV apps for the OFTV platform. Together with his business partner Dominic, Ray has launched multiple ventures, including Square Waves. He thrives on solving complex challenges with awesome people and blending creativity with technology to make big things happen. When he’s not doing that, you can find him reading, listening to music, or being playfully attacked by his Aussie, Kaia.
Dominic Iovinelli
Co Founder - Revenue
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Dominic's entrepreneurial journey started early, selling whatever he could find door-to-door as a kid. Over the last 10+ years, he's launched multiple businesses, always driven by the idea of building something meaningful. After working in his family's business, Dominic teamed up with his long-time business partner, Ray. They started with a couple of side projects before taking the leap to start Square Waves—a digital agency that brings together creativity and technology to help businesses grow. He's all about building great relationships, whether with clients or his team, and thrives on tackling big challenges. Dominic loves seeing ideas come to life and making sure they deliver real results. When he's not working, you can usually find him traveling, golfing (to the best of his ability), or enjoying a good cigar.
Jen Strojin
Strategic Advisor & Board Member
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Ian Mlsna
Delivery Operations Manager
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Ian brings a well-rounded background shaped by 10 years of military service, time spent in lobbying, and experience in surgical consulting on the administrative side. His career has taken him from advocating for policy change to supporting surgical teams behind the scenes, and now into the world of digital strategy and operations. Known for his calm leadership and ability to cut through the noise, Ian helps keep projects organized, teams focused, and clients confident every step of the way.
Jake Barth
Digital Solutions and Technical Delivery Lead
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Meagan Wersching
Digital Marketing Specialist
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Joel Madrigal
Software Solutions
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Keira Sons
Executive Sales Assistant
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Tyler Mullally
Marketing Analyst Intern
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An absolute stud in the making. Tyler’s journey into marketing and analytics started with a natural curiosity—whether it was testing digital tools, diving into data, or building side projects to solve real business problems. With experience across everything from UTM tracking to dashboard creation in Looker Studio, Tyler has carved out a niche at the intersection of strategy, storytelling, and performance. After joining the team at Square Waves, he quickly became a go-to for blending creative thinking with technical know-how—supporting everything from personalized ABM campaigns to social analytics dashboards. Tyler thrives on making complex ideas click, whether it’s streamlining attribution models or leveling up web performance insights. Outside of work, you’ll find him lifting weights, watching sports, or spending time with close friends.
Nick
Logistics Liaison
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Kaia
Chief Vibe Officer
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Kaia is an Australian Shepherd with a sixth sense for when the team needs a break. Whether she’s herding meetings back on track, snoozing through strategy sessions, or offering moral support via head tilts, she keeps Square Waves grounded and good-humored. Her responsibilities include midday zoomies, hallway patrols, and ensuring the vibes stay immaculate. When she’s not in the office, you can find her chasing stuff or contemplating life from the nearest sunbeam.‍

The
story

From a garage to a full-speed digital agency, here’s how we got here—and why we’re just getting started.

The Garage

2021

It was 2020, and the world hit pause. But in one garage, things were just starting. Ray and Dom, fueled by a mix of frustration and ambition, ditched the corporate grind and threw everything (literally) into Square Waves. Armed with a laptop and a vision, they began cold calling their way to a new reality. That garage became a proving ground—teaching them how to move fast, break rules, and build something from nothing.

Traction

2021.5

Soon, the garage wasn’t enough. So they took a leap—an office. Maybe it was early, maybe it wasn’t, but when you’re building something big, you trust your gut. With one month’s rent and more guts than sense, they turned an empty room into their new HQ. It was time to turn dreams into action.

Finding Our Footing

2021.75

Pizza-fueled nights, beers with friends, and endless IKEA furniture later, the office came to life. It wasn’t just an office—it was the birthplace of what came next. Screens lit up, ideas flew, and slowly, the place started feeling like home. It was more than a space—it was a launchpad.

Momentum

2022+

And then it happened—momentum. The phones didn’t stop ringing, the clients kept coming, and Square Waves started carving out space where others hadn’t. We helped businesses grow, and our team grew right along with them. More ideas, more hands on deck, more wins in the bag.

Now we’re ten strong and serving clients across the country. Our sights are set on growing to a 50-person powerhouse in the next two years. The best part? We’re only getting faster, sharper, and more relentless.