In the fast-paced B2B world, your website is often the first impression potential clients have of your business. But is your website truly working for you? Is it effectively generating leads, or is it just another digital brochure? This guide will help you assess your current site’s performance and provide actionable steps to improve it.

In the landscape of digital business, certain technical terms often arise that may leave the average business owner feeling a bit lost. Having worked with numerous clients, I've compiled a quick list to give a head start for the next time the conversation turns to revamping your website.